What is online Reputation Management?
Online Reputation Management is an important process by which owners enhance and grow the reputation of their businesses with the help of proprietary systems.
One of our key focuses is branding – the process by which people, careers and businesses are recognized as brands. The branding process encompasses a range of methods that allow you to develop and maintain a positive reputation through your online presence.
Monitoring your reputation
Our professionals engage in ongoing analysis and research of professional and personal industry- and business-related reputation across the entire spectrum of online media.
The financial implications of online Reputation Management are critical. Analyzing search engine results can be a constructive influence on your business and minimize losses, ensuring success for your company and business.
[In fact, statistics have it that there are about 80% of corporate and executive recruiters who research the web space for prospective job openings.]
We monitor online media using sound Reputation Management techniques, keeping a close eye on mainstream and traditional web markets, social networking sites, consumer review portals, individual review websites, bookmarking and social news sites, collaborative research portals, discussion forums, user-generated media and content, and blogs and communities.
We locate customers’ and competitors’ perception about our clients’ products and services, maintain and mitigate risks by listening to clients’ opinions, identify the key market players, and evaluate the relationship between traditional, existing online media and user-targeted content.
The objective of practicing efficient Reputation Management is to contribute to defensive and reactive PR, as well as mitigate the costs associated with marketing, by reaching out to the target niche in an inexpensive way. Our aim is to reduce internal costs by adapting strategies that save time as well as money, and identifying products can be developed for profitable niche markets.
Mindshark’s Reputation Management services
- We have devised effective strategies to protect your reputation:
- Cost-effective manual monitoring and tracking system
- Thorough analysis of your online assets
- Influence and control of your online assets
- Eliminate potential sources of reputational problems
- Development of your business’s online assets